The goal was to showcase the play to visitors with the feeling of an introduction backed up with great content. By prominently styling and presenting some of the high-profile reviews, the visitor can quickly get a feeling for what others are saying about the show- an important first impression if they have not heard much about the show. And with the featured video content, underscored by feeds and widgets from other social networking sites, the visitor can easily delve into the story, hopefully leading to them attending a performance or sharing with friends.

This project was done in conjunction with the great marketing team at AlliedLive.

The work here was done while CafourekMedia founder, Andrew Cafourek, was working at Outrider as a Social Media Specialist during the initial establishment of the site. Designs were created by an St. Louis-based design consultant and Andrew lead the effort for back-end development. The site was custom built from the ground-up on the Wordpress platform and was intended to be compatible with all current browsers on both PCs and Macs.

The site continues today as a leader in search-industry strategy and news.

The goal was to create a simple canvas on which to feature the real experience: an explosion of light and sound with the large graphic background radiating color around the musical and photographic content on the page.

This project was done in conjunction with the great marketing team at AlliedLive.

To reflect this rich history, the Club Soccer team needed an updated online presence and logo identity- a move which would take them away from a semi-dormant GeoCities website and lead us to identify a beautiful design template from BustATheme which would provide some much-needed gravitas to their site.

Being a student organization, budgetary constraints were of course a concern, but working together we identified ways of providing a quality product at a very reasonable price: using a pre-created design template, we focused on updating the look and feel to be more SLU-centric and provided a robust CMS to allow for the team to refresh all the content in preparation for the 2010 season.

While these user-side challenges were the most important focus, there was a secondary need to create an innovative editor interface for the site team to add new listings and content in an efficient way that could be mastered by editors of any technical skill level. Through the robust CMS features of the Wordpress platform, we created a custom administration interface that gave each listing and post a unique set of data fields and requirements so that each posting could be done intuitively and efficiently.

The site continues to grow as a resource for all New York City area alumni and will soon be expanding to other cities across the United States.

In order to achieve this, we provided a simple, yet flexible site that relied on familiar Democratic color schemes and emphasized his large number of endorsements from area organizations and publications. Social media was also a growing sector in the 2008 campaign and we wanted to help drive engagement to those channels through the site without detracting from the primary goal of the actual campaign site: information and fundraising.

Senator Graham’s site was one of two done for Democratic candidates in the 2008 elections, along with the Judy Baker campaign in Missouri’s Ninth congressional district.

Site design by Garrett Karol; development by Andrew Cafourek

An intuitive navigation structure allowed us to provide as much content as possible through the use of categorized sub-pages and news update pages, all with associated RSS feeds. Also featured throughout the site was a consistent call-to-action for campaign donations and a request to join the movement on Facebook.

The Judy Baker campaign’s site was one of two done for Democratic candidates in the 2008 elections, along with the Chuck Graham campaign in Missouri’s nineteenth state senate district.

Site design by Garrett Karol; development by Andrew Cafourek and Tanner Hobin of Headway Marketing.

This project was done in conjunction with the great team at Headway Marketing.

The site’s intention is two-fold: as a proof of concept for various search engine optimization techniques as well as being a legitimate resource to those new to Twitter. We are currently in the midst of version 2.0 which will expand greatly on these two goals. (Watch for a release by the end of 2009)

Having a website no longer makes you forward thinking; jumping on the social media bandwagon does not make you cutting edge. Using Flash for your site does not make you artistic and getting high metrics on clicks and impressions does not mean you are engaging with your audience.  Get the right data with the right design for the right audience.

CafourekMedia is not made up of a static set of industry veterans who created the last generation of the internet; we are a collective of forward-thinking visionaries in fields ranging from online user activation to graphic design to unique analytics research and interpretation.

We offer website design and development from the ground up with a focus on making the user experience an efficient and enjoyable one. Whether you want a corporate portal, blog, database, wiki or micro-site, CafourekMedia offers customized and fully-supported solutions.  Beyond this, we also offer expansive services to target the majority of your audience who rarely visit your site through a variety of social media engagement and optimization strategies.

Take a look at what we have done for a few of our other clients and then tell us a bit about your goals so we can come up with a customized solution for your project.